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14/11/2017, 14:53

#Eicma #Milan #2017



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THE INTERNATIONAL BICYCLE AND MOTORCYCLE SHOW CONFIRMEDAS THE EVENT OF REFERENCE FOR THE WORLD OF TWO-WHEELSTHE BEST EDITION IN RECENT DECADES

The 75th edition registers absolute records and confirms exponential growth with all the indicatorspositive. A great success with the public, recording a 24% increase in attendance.

Milan, 13 November 2017 - The International Bicycle and Motorcycle Show is confirmed as the mostimportant showroom dedicated to two wheels in the world and an unequalled point of reference, due tothe attendance of the public, the number of exhibitors and the number of professionals and media.

It is an appointment that cannot be missed for all fans who this year attended in record numbers.Compared to the 2015 edition (comparison over two years) the public has increased by +24%, a doubledigitincrease which makes concrete and tangible the excellent reception of the contents and the over 150innovations and world premieres presented at EICMA this year.

There was also a significant increase in the number of exhibitors present who, counting both direct andindirect, numbered 1,713, with +20% compared to 2015, from 42 countries.

No less than 61% of the exhibiting companies came from abroad. This is also confirmed by an increase inthe net occupied area of +15%.

Participation by trade professionals recorded an important double-digit increase of foreign professionals(+28%).

These extraordinary results confirm that the strategy outlined by the President of EICMA, by the executivesand by all the members and manufacturers of the sector, is successful: based on innovative communicationactivity which focuses on internationalization. A journey that began 103 years ago and which today hasmade the Show a privileged point of reference in the world of two-wheels and a model of success toexport.

"The International Bicycle and Motorcycle Show is confirmed as the most important event in the world forthe whole industrial chain of two wheels. An appointment that cannot be missed, a new modelcharacterized, today, by a strong international connotation. The records of this 75th edition make it thebest in recent decades from all points of view: the number of exhibitors, the surface area occupied, theattendance by professionals and the public. The Show confirms Milan as the World Capital of the twowheels.
A model that is synonymous with excellence, Italian know-how and which today is a reality and agreat asset for the whole country," said Antonello Montante, President of EICMA S.p.A.

Eicma Press Office: Gianluca Mammoliti press@eicma.it 

photo: Super Special


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